Here are some live sites for which I was the UX lead in the last year:

Jelly Belly   | Online retailer of everyone's favorite jelly beans

Goal: Clean up conversion paths, better organize and display product lines, emphasize opportunities to visit and tour locations, and allow for in-depth marketing copy from their brand partners. Emphasize and encourage loyalty program.


CS Group    |   A global construction materials business


Goal: Re-platform on Oracle to introduce an authentic B2B experience, with customized sign up, login, and account features tailored to their specific business needs.


Jessup Manufacturing       |   A global manufacturer specializing in adhesive coated and laminated materials and photoluminescent films and sheets.

Goal: To redesign, re-architect and re-brand their business with a focus on their story, offerings, and to punctuate their key business offering in custom solutions for B2B partners.


Coming soon:  |  The Canada branch of the global company Brother. Redesign their site with new brand standards and re-architect their offerings in a way that creates faster paths to conversion.  Provide strategy around marketing Brother Care, product registration and other programs designed to provide data that assists with loyalty and retention.

Here are examples of some past work:

Cell Signaling | Biotech provider of antigens and Elisa test kits for research purposes.

Goal: Update site with their new branding and rework product/content deliverables to make product results easier to find, understand and purchase quickly,  and provide learning opportunities through research documentation related to those results to assist researchers and procurement agents.


La Z Boy  |  Furniture retailer


Goal: Introduce a card based, Pinterest style design on the home page, allowing more generous visual display of product images and promotions.

Other project portfolio examples:
(Drop me a line if you have questions!)

Here are some small local businesses whose sites I have designed and maintain through Wix:
Terra Pacific Inc  |  A Minneapolis based construction company
Husome Strong Foundation  |  A nonprofit dedicated to improving the lives of amputees
Finish Line Tutoring  |  A private tutoring business
Outlier Creative Solutions  |  A private consulting firm that specializes in Corporate Team Building through Improv, Customer Service, and Motivational Speaking
Jay R. Alexander  | A local fine artist whose work is inspired by East Asian art  (and is also my dad!)